OVERTON & ASSOCIATES is a strategic communications and myth-building agency based in Manhattan. Advocating on behalf of established brands and ambitious startups across beverage, CPG, publishing, and politics — and animated by a mission to “Move the Window” of perception in an increasingly surreal media landscape — OVERTON champions concepts whose time has come.
PERSONNEL
Andrew Lohse
FOUNDER & MANAGING PARTNER
Brand builder, advocate, storyteller. Diverse background leading national campaigns on behalf of both established and insurgent brands across wine & spirits, publishing, and politics.
andrew@overtonandassociates.com
Patrick Minogue
PR Director & Partner
PR veteran, strategist, consumer expert. High-level and lengthy career leading national campaigns for top-tier brands across CPG, wine & spirits, beer & beverage, tech, and FMCG.
patrick@overtonandassociates.com
Victoria Cooper
Brand Director
Champion of imagination. Innovator of words, strategy, and connection. 10+ years leading communication campaigns for renowned spirits, wine, and food brands. Let's get deep.
victoria@overtonandassociates.com
James Masello
Marketing & Growth Director
Marketing leader, communications exec, and new biz developer. Background in CPG PR and Advertising with focus on creative campaign execution for top-tier beverage, QSR and hospitality clients.
james@overtonandassociates.com
Theron Williams
Associate
Researcher, systems builder, analyst. Diverse skill set as brand & content lead for key clients across all areas. Graduate of OVERTON Academy, our agency training ground. Fly fishing ace.
theron@overtonandassociates.com
Victoria Trax
Associate
Data strategist, media insights researcher, innovative solution solver. Weaving vision into reality, one thought at a time. Graduate of OVERTON Academy, our agency training ground. Music lover.
victoria.trax@overtonandassociates.com
