The future belongs to those who shape it. OVERTON & ASSOCIATES is a Manhattan-based myth-building agency helping brands move from relevance to resonance. We work across beverage, CPG, publishing, and politics to craft communications that don’t just react to culture but redirect it. Our goal? Amplify vision. Cement identity. Position your brand to shape culture, not follow it.
PERSONNEL
Andrew Lohse
FOUNDER & MANAGING PARTNER
Brand builder, advocate, storyteller. Diverse background leading national campaigns on behalf of both established and insurgent brands across wine & spirits, publishing, and politics.
andrew@overtonandassociates.com
Patrick Minogue
PR Director & Partner
PR veteran, strategist, consumer expert. High-level and lengthy career leading national campaigns for top-tier brands across CPG, wine & spirits, beer & beverage, tech, and FMCG.
patrick@overtonandassociates.com
Victoria Cooper
Brand Director
Champion of imagination. Innovator of words, strategy, and connection. 10+ years leading communication campaigns for renowned spirits, wine, and food brands. Let's get deep.
victoria@overtonandassociates.com
James Masello
Marketing & Growth Director
Marketing leader, communications exec, and new biz developer. Background in CPG PR and Advertising with focus on creative campaign execution for top-tier beverage, QSR and hospitality clients.
james@overtonandassociates.com
Theron Williams
Associate
Researcher, systems builder, analyst. Diverse skill set as brand & content lead for key clients across all areas. Graduate of OVERTON Academy, our agency training ground. Fly fishing ace.
theron@overtonandassociates.com
Victoria Trax
Associate
Data strategist, media insights researcher, innovative problem solver. Weaving vision into reality, one thought at a time. Graduate of OVERTON Academy, our agency training ground. Music lover.
victoria.trax@overtonandassociates.com
Elisabeth Brun
Associate
Five-star service isn’t a goal, it’s the baseline. 20 years experience in branding, marketing, retail entrepreneurship, and consumer engagement. Very strategic and very Norwegian.
elisabeth@overtonandassociates.com
