Dr. Abraham Maslow, psychology OG and creator of the iconic “Maslow’s hierarchy of needs,” believed that
“what a man can be, he must be.” We happen to agree. And since we also believe that the same must be true of a drink, Dr. Overton and his attending staff of credentialed beverage psychologists have set forth to update and improve Maslow’s esteemed pyramid into a ziggurat of our own — in the spirit of self-actualized drinking, of course.
Consider our curation your call to adventure. In the following annual guide, explore the beverage world’s latest and greatest new landscapes, categories, and fast-rising cult brands. Unearth OVERTON’s most thrilling liquid discoveries of 2024. . .
From Mexico’s mystical and suddenly-on-trend desert spirit,
sotol, to the
single-origin coffee leading a roast renaissance — from an Aristocratic treasure trove of the oldest spirits on earth,
Armagnac (of course), to the insurgent
N.A. craft beer set to disrupt the exploding category like never before — from
cult tequila crafted with the purest waters of a secret jungle spring, to the trailblazing lineup of the
history-making distillery that overturned a racist Andrew Jackson-era law from 1834 to win Indigenous peoples the freedom to distill in America.
Talk about self-actualization. And we’ll also certainly make sure you get your Hogsworth with what we know to be the most innovative, original, and
exceptional American whiskey made in a great many years.
OVERTON’s revelations are in your hands. Let the discoveries commence — and let them become more than mere wants. Because what new drinks
can be discovered,
must become needs. And what could make a better gift than liquid self-actualization?
