|||PUBLIC RELATIONS AGENCIES ARE THE PROBLEM. Our competitors are slippery, naïve, and careless. They are astonishingly insincere. Soundly unoriginal. Paid much to do little. And they aren’t even sorry for being so ineffective.
|||WHY NOT JUST SAY IT OUT LOUD? Brands deserve better. Real, aggressive action now. So we founded OVERTON to deliver on one big promise — to move the Overton Window.
|||BECAUSE BELIEF GENERATES DEMAND, all brands must be a source of meaning. Around this premise we’ve built ours.
|||OVERTON & ASSOCIATESis a strategic communications and myth-building agency based in Manhattan & Chicago. Advocating on behalf of established brands and insurgent startups — and animated by a mission to move the window of perception in an increasingly surreal media landscape — we champion concepts whose time has come.
|||BECAUSE EVERYTHING YOU SEE IS SHOWN TO YOU.Create belief in the theory and the facts will invent themselves. Your brand stands trial in the court of public opinion.
WE CHAMPION BRANDS & CATEGORIES WHOSE TIME HAS COME, Helping clients solve complex communications problems and achieve tangible, lasting results in the media and market.
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WE FULLY INTEGRATE BRAND CREATIVE & COMMUNICATION, Turning concept into reality, image into mystique,attention into position, and opportunity into adoption — and growth.
From entrepreneurs launching their very first product to market-movers who have already built million — and billion — dollar brands, we serve clients with diverse and ambitious objectives across all categories, phases of development, and stages of growth.
Our team distills decades of experience working on behalf of world-class brands — like Jack Daniel’s, Adidas, Diplomático, Goose Island, Chianti Classico, Empress Gin, Wines From Spain, SevenFifty, Nike, Ornellaia, and McDonald’s — into OVERTON’s heterodox approach to brand-building and media relations.
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